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Audiocasts Audiocasts (a.k.a. podcasts) can be an effective and economical technique for B2Bs eager to communicate their products' benefits and credibility as well as the veracity of their messages, thought leadership or other virtues. Audiocasts are roughly six minutes long and contain the voices of one or two individuals. They can be describing:
Triangle has refined the audiocast concept by offering a fully integrated audiocast program. The ideal package consists of a case study or white paper, supported by one or two audiocasts where additional comments from credible sources are recorded as a supplement to the text. We've produced integrated text and audio packages for Microsoft and other vendors, which you can see and hear by clicking here. And we’ve developed the same approach for publishers. This web site includes a series of 10 integrated articles and audiocasts. Hear the audiocasts. See the articles. Alternatively, we've produced standalone audiocasts for BusinessWeek and other publishing clients. Their site visitors download the audio files to their PCs or portable devices and listen to the clips at their leisure. To hear some examples, click the links within these Knowledge Center PDFs: Customer Relationship Management, Financial Management and Supply Chain Management. For more information about our audiocast services, please contact Larry Marion. |
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