Case Studies
A company’s
success undoubtedly leads back to customer loyalty and the value the
customer
places on the product. Publishing a case study (or a series of them)
is one of the best communication tools to share your product’s
success in the marketplace—both for your existing customers
and new ones. Demonstrating ROI or less tangible benefits and successful
implementation strategies appeal to IT professionals facing similar
challenges as well as to the key
decision-makers outside of the IT department. Case studies pull the
real-life work
scenarios together—the people, the problem and the solution.
Triangle’s team
of editors and writers brings hundreds of years of combined publishing
experience across the IT, finance and healthcare market categories
to
its case studies. Triangle has published case studies for
major publishing organizations and leading technology vendors. Working
directly with our client, we decipher and clearly outline all the relevant
components of the user’s experience with the company's product
or service as well as conduct extensive interviews with all the key
personnel
involved with the project.
To deliver this high
caliber of publishing services, Triangle has a number of processes in
place to avoid delays, disappointments and client discontent.
Processes: Triangle prepares an issue plan, and proprietary processes
are put in place. They include specifying deadlines to meet
all publishing/production
dates and avoid last-minute changes and expenses.
Key Contacts: Triangle designates a single point of contact between
our team and the client for all content matters. This contact will be
available during extended business hours via telephone, fax and electronic
mail.
Professionalism: Triangle identifies the writers, editors, art
director, production and other subcontractors with the requisite level
of industry and business knowledge to assure the client that its goals
are understood and in the hands of professionals.
Preparation and Research: Working within the client’s strategic
objectives, a case study can be 4-, 8- or 12-pages in length, depending
on the particular user of a client's product/service and the challenges
he or she faced in implementation. Once all interviews and research
have been completed, the case study will be packaged to look like an
analyst’s
case study report.
Production/Presentation: Triangle's case study program includes:
an initial meeting to review client goals (onsite or via arranged conference
calls) and its customer base and to develop a project outline; research;
writing; editing; fact-checking; design; production services; review
and
prior approval by the client and its customer; and printing services.
Print and Web-Based Formats: Triangle offers both print- and
Web-based formats of our case study programs. We will deliver 1,000 copies
printed on
an appropriate card stock and provide an Adobe Acrobat PDF to post online.
The Triangle Publishing Services Co. Inc. Agreement includes an unlimited
license for our client to reprint the report based on the Acrobat document.
Triangle can have additional printed copies of the original report available,
if needed (an additional print fee applies).
Audio and Video: Triangle can add audio, video and animation
to the Web version of your case studies, providing additional credibility.
Imagine a a product demo and case study combined—that's
the magic of Triangle's turnkey approach, including our Multimedia
Feature Article technology.
To
view Adobe Acrobat examples of Triangle-produced case studies,
click here.
Let
Triangle Help
If
you are unsure whether a case study or white paper is the right approach,
let Triangle help. Our turnkey service includes consultation and helping
our clients achieve their strategic objectives. If you have any questions,
or you are ready to get started, please call Larry Marion at 617-244-0698
or e-mail Larry.
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