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Clients & Samples

Triangle's clients span a wide range of categories, including information technology, finance and healthcare. While the objectives of our clients are very different, each project requires speed, proficiency, quality and an expert product knowledge. And that's just what Triangle has been providing to vendors, institutions and publishers since 1994.

Here's how Triangle has addressed and met some of our clients' challenges...

BusinessWeek
When the world's largest business magazine needed to produce several Special Advertising Sections, it contacted Triangle, but for more than one reason. "We chose Triangle for several reasons, but clearly the dominant reason was superb quality," said BusinessWeek's Jim Richardson, Vice President of Strategic Programs. "In reviewing what Triangle has done, it was clear that they understand these issues and how to craft highly readable copy, even when dealing with extremely complex technology. To tell stories that are this technical and have them still be so easily understood by a non-technical executive is an art."

Richardson, however, said Triangle's services also went well beyond print content. "We were quite impressed with the comprehensiveness and diversity of Triangle's services," he said. "There are simply not that many publishing services companies that can deliver the multimedia, print, IT and online expertise, plus sales and sales support, art and production services."

BusinessWeek relied on Triangle's writing operation to produce both Web and print content, Triangle's art unit to create and manage the series' look-and-feel and Triangle's Publishing Services group to literally sell the advertisements in the Special Advertising Sections in conjunction with the BusinessWeek sales staff.

Here are several of our finished packages.

2007

2006

2005

2004

2003

2002

2001

Microsoft, OEM Connect
Triangle helped Microsoft Corp.'s OEM Marketing unit develop and maintain a Web site for personal computer, server and other computer equipment using Windows, Office or other Microsoft software. Triangle creates new content each week, assists in design and development of the site, and prepares a bi-monthly newsletter for the thousands of OEMs who subscribe to the restricted-access site.

The content is designed to help OEMs increase their sales and profitability by providing insight from highly regarded third parties such as Gartner, IDC, Yankee Group, PRTM, McKinsey and Forrester. The articles Triangle produces include insights about market trends, technology road maps and product design ideas. You can check out a sampling our content here.

Microsoft, edirections
Microsoft wanted to have a technical magazine that detailed the strategic and programming advantages of its platform. edirections looked at that issue, twice, once from a general management approach and once from a more technical approach that focused on its new .NET strategy. One of the stories in the most recent package looked at the personalization trend for B2B.

Microsoft, Enterprise
Establishing itself as a knowledgeable provider of enterprise solutions and information was the goal set by Microsoft. The company wanted a new Web site dedicated to providing information and insights to CIOs and other senior IT managers, and wanted the robust site to be operational in roughly eight weeks.

Triangle and its partner, the custom publishing unit of CIO Communications, assembled a team of editors, writers, designers and programmers to deliver an interactive site on schedule. The equivalent of 75 pages of editorial material was conceived, researched, written, edited and posted on a Web site largely designed by the CIO/Triangle team. And the site went live the week it was promised. CIO/Triangle maintained the site, providing a constant flow of unique and engaging editorial content, interactive features and other activities through May 2000.

While the site is no longer available, you can see a series of excerpts here:
http://www.triangle-publishing.com/calcs/0200_rules_intro.asp
http://www.triangle-publishing.com/calcs/0300_rules_intro.asp
http://www.triangle-publishing.com/calcs/0500_rules_intro.asp

TechTarget
This hot new publishing phenomenon wanted to launch a custom publishing program for its Storage Magazine and related Web site, and turned to Triangle for help. We developed a custom publishing program, conducted training sessions for the sales reps and completed the first special ad section on time and on budget. Furthermore, the sponsor and other advertisers all commended TechTarget for the quality of the finished section as well as the process and performance of Triangle.

In February 2006 for TechTarget's Storage Magazine we produced a special advertising section sponsored by Microsoft on its Storage Ecosystem entitled "Calm the Enterprise Data Storm—the Easy Way."

IBM
When the world's largest computer vendor—IBM—needed to position its value-add in e-commerce circles, it needed help from a firm with a sharp understanding of the needs of its various audiences as well as the ability to explain complicated technologies in an easily absorbed way. The company relied on Triangle. Triangle created several columns for IBM, which appeared in various national publications, on many aspects of e-commerce and the Internet.

Compaq Computer
When Compaq needed to communicate the power of its Alpha microprocessors, it turned to CXO Media and Triangle to create ExtremeBusiness. With stories examining speed and various hardware support advantages, we were able to deliver a magazine that communicated Compaq's key messages to its audience.

Intuit
When consumer finance giant Intuit--makers of Quicken, TurboTax and QuickBooks--decided it needed to further extend its consumer finance expertise to the public radio airwaves, it relied on multimedia and editorial help from Triangle. Triangle researched, wrote, co-narrated and created a series of personal finance reports for national broadcast for Intuit. The final format here was not streaming audio; burned CDs full of WAV files were the mode of transport. Intuit later turned to Triangle to create a nationally published column about the company's thoughts about e-signatures.

CFO Enterprises, CFO Magazine
CFO Enterprises, the research and conference arm of CFO Magazine, relies on Triangle to help it provide whitepapers and other strategic content to its customers, including American Express, Getronics and Employease. Triangle has assisted in survey development, interviews, other research, writing, editing, design and production. Here are some examples:

CFO Mind Shift: Technology Creates Value

Not Small Change: Outsourcing HR Applications Offers More Than Financial Benefits

For CFO Magazine in February 2006 we produced a special advertising section sponsored by Cognos entitled "Solving the Performance Challenge."

DoubleClick
Web marketing powerhouse DoubleClick decided to move into a variety of new areas, and it needed to explain its approaches to audiences of investors, customers and potential partners. DoubleClick retained Triangle's services to create white papers looking at issues including InteractiveTV. Triangle looked at the U.S. and European approaches and projected where the technology would lead marketers.

MIT Sloan Management Review
When the editor in chief of this prestigious academic journal resigned, Triangle was asked to step in and provide a senior-level editorial executive. SMR wanted someone familiar and well-versed with its audience and editorial direction to help the publication during the transition to a new editorial team. Triangle provided writing, editing and management consulting services to the SMR publisher.

Cable & Wireless
Cable & Wireless is one of the world's largest telecommunications firms and stands as the largest or second-largest ISP in the United States, Europe and Asia. But when it needed someone to help articulate its application service provider (ASP) position for major keynote speeches, it relied on Triangle. Triangle performed research and writing services to help communicate the C&W message from audiences as diverse as technology buyers to ISPs to financial investors.

CMP Media, Electronics Group
In December 2000, CMP Media needed help creating a 112-page editorial supplement on trading exchanges for the electronics industry. Triangle managed all content for E-Sources, including pieces looking at Web development, the shakeout among early exchanges and the human-resource impact. In one recent report, we looked at the Electronics Exchange Wars.

CMP Media, InformationWeek
When this publisher of Information Week magazine wanted to launch a series of supplements focusing on specific subjects, the existing editorial staff was not able to handle the load. So Information Week turned to Triangle to produce the six supplements, each on a different subject. Triangle conceived the subjects of the articles, found the appropriate writers and editors and built the pages using the client's Quark template and Triangle art and design resources. The series of supplements was a financial and editorial success. Once the concept was proven, Information Week hired full-time resources to continue the program.

Computerworld
Computerworld began a strategic effort to penetrate some vertical markets. It identified financial services as one of four market opportunities for customized magazine supplements to be inserted into the existing weekly newspaper. Computerworld contacted Triangle and requested the first of a series of bimonthly supplements to be delivered in one month. Triangle delivered a 12-page supplement suitable for insertion into Computerworld in the given time period. In addition, for a year Triangle provided the bimonthly magazine with marketing support and strategic planning services.

Peppers and Rogers Group
When Peppers and Rogers Group (PRG), a company offering thought leadership and strategic consulting services to businesses seeking to increase customer loyalty, satisfaction and profitability, determined there was no authoritative voice or publication dedicated specifically to personalization technologies that create one-to-one customer relationships, it turned to Triangle. Clearly, the opportunity to launch a publication and reach an audience was there. (See our news release.) Looking for a complete solutions package, PRG retained Triangle to help it create and launch the premiere issue of 1to1 Personalization: The Guide To Insights, Issues & Trends, published in November 2000. In addition to creating its content and editorial direction, Triangle was enlisted to provide pre-press, print production and fulfillment services for the magazine, along with the merchandising services associated with issue distribution at an upcoming tradeshow.

masg.com
When masg.com, a site that offers information about software used by manufacturers, wanted to expand the site's content, Triangle was able to help in several key areas. As e-commerce exploded in the market, masg.com needed to expand its database of functions that site visitors use to build a purchasing specification. In addition, the site needed explanatory content, case studies, market analyses and other supplemental information.

Triangle now provides this content on a regular basis. We produce monthly in-depth reports on implementation strategies and weekly opinion columns. Site visitors also experience audio comments from experts inserted into the articles, using Triangle's Patent-Pending Multimedia Feature Article technology.

Furthermore, Triangle maintains the extensive and detailed database of enterprise application and manufacturing point solutions and services. masg.com uses the database and its search tools to help manufacturers identify which software products provide the required functionality.

Authentify
Security firm Authentify needed help explaining its unique approach to authentification and Triangle proposed an in-depth white paper on the topic. A Triangle veteran security journalist worked closely with the company and, with an urgent tradeshow deadline as a goal, Triangle's editorial management, writers and copy editors worked nights and weekends to turn content around in less than one week.

SAP
The rapid rise of the Internet as the preferred conduit for business-to-business commerce demanded a quick response by SAP, the leading vendor of enterprise software. SAP turned to Triangle to provide strategy, design and content for its new business-to-business e-commerce site, mySAP.com. Within six weeks, Triangle had supplied content, strategy, editorial direction and other management services for SAP, including support for its internal resources.

Penton Media
Penton Media's flagship publication—Internet World Magazine (formerly WebWeek)—decided it needed to put its money where its readers were and deploy leading-edge streaming multimedia content on its site. It turned to Triangle. Within a month, Triangle had created an editorial package and launched Internet World Radio. Triangle mastered the editorial voice of that publication and prepared detailed reports on key topics involving doing business on the Internet. Triangle managed the process from concept to execution to FTPing the client finished encoded audio files, ready for immediate posting. On-site tradeshow coverage was also provided, when needed.

TechOnLine
In a market crowded with competitors, this Web site for electronics engineers began providing daily news items about new products and other announcements. Senior TechOnline executives realized they needed some short-term support to fill a gap as they were staffing up with full-time help. The Web publisher turned to Triangle for a short-term staffing and content solution, and for six weeks Triangle provided six news stories a day, as well as editing and project management. Our content was delivered on time and gave a new full-time staff a chance to establish itself and provide its own content.

edu.com
A month before the launch of a new Web site for college students, the owners of edu.com realized that they needed a variety of buyers' guides on various technologies and products of interest to the target market. Triangle was able to deliver 27 buyers guides, on a variety of technology subjects, in three weeks.

Edu.com then requested a series of commentaries on new technologies and their use. Again, Triangle was able to deliver a large quantity of high quality material in a short amount of time.

 

 


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