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Custom Magazines

Traditional vendor magazines are increasingly ignored. The target readers are often already inundated with materials that look, smell and feel too much like marketing speak. Paltry response rates and poor results from post-publication surveys show that improvements are needed.

Triangle's innovative concepts break through the clutter with compelling material that delivers a solid return on investment. Our branded magazines incorporate each of our client's messages into a package that looks, feels and reads like a real magazine. All Triangle materials are written by journalists who are experts in their fields and provide a more powerful and credible vehicle to convey the value of the products and services of our clients.

Preparation Leads to Success
Custom magazines require a larger financial commitment but yield a higher return than other materials. Done well, they can be one of the most effective marketing tools around today. The trick is that doing them well requires extensive publishing knowledge. It’s not just a great list and compelling messages, but engaging editorial based on our understanding of what resonates with your target market.

It is a very delicate balance. Triangle has the expertise and experience in crafting custom publications created especially for a targeted audience with specific information needs. Our combined 300 years of publishing experience provides vendors with the knowledge of what works—and what doesn't work.

Call us for an informal consultation about the lessons we've learned.

Best Practices for Successful Vendor Magazines
The formula for success includes the following ingredients:

  1. A cogent business strategy with an ROI metric based on customer service, increased inquiries or other measures.
  2. Business and technology publishing professionals who implement and produce the entire process based on goals/strategies set by the vendor.
  3. An understanding that a customer magazine will become a strong positive influence over customers and prospects.
  4. Valid measures of success, such as feedback from the vendor's readers/subscribers or from quantitative/qualitative surveys as well as inquiries on subsequent or planned future publications.

All our publishing projects are done on time, with a superb level of quality and within budget.

Let Triangle demonstrate how we can help achieve your company's marketing goals within the specified budget and timeframe and without the stress inherent in acquiring core competencies in new fields/skills. Please send inquiries or call Regina Twiss, our vice president of sales & marketing, at 781-639-4067.

Custom Publishing Client Samples

BusinessWeek
When the world's largest business magazine needed to produce several technology-oriented Special Advertising Sections, it contacted Triangle, but for more than one reason. "We chose Triangle for several reasons, but clearly the dominant reason was superb quality," said BusinessWeek’s Jim Richardson, Vice President of Strategic Programs. "In reviewing what Triangle has done, it was clear that they understand these issues and how to craft highly readable copy, even when dealing with extremely complex technology. To tell stories that are this technical and have them still be so easily understood by a non-technical executive is an art."

Richardson, however, said Triangle's services also went well beyond print content. "We were quite impressed with the comprehensiveness and diversity of Triangle's services," he said. "There are simply not that many publishing services companies that can deliver the multimedia, print, IT and online expertise, plus sales and sales support, art and production services."

BusinessWeek relied on Triangle's writing operation to produce both Web and print content, Triangle's art unit to create and manage the series' look-and-feel and Triangle's Publishing Services group to literally sell the advertisements in the Special Advertising Sections in conjunction with the BusinessWeek sales staff.

Here are several of our finished packages.

2007

2006

2005

2004

2003

2002

2001

Microsoft, edirections
Microsoft wanted to have a technical magazine that detailed the strategic and programming advantages of its platform. edirections looked at that issue, twice, once from a general management approach and once from a more technical approach that focused on its new .NET strategy. One of the stories in the most recent package looked at the personalization trend for B2B.

TechTarget
This hot new publishing phenomenon wanted to launch a custom publishing program for its Storage Magazine and related Web site, and turned to Triangle for help. We developed a custom publishing program, conducted training sessions for the sales reps and completed the first special ad section on time and on budget. Furthermore, the sponsor and other advertisers all commended TechTarget for the quality of the finished section as well as the process and performance of Triangle.

In February 2006 for TechTarget's Storage Magazine we produced a special advertising section sponsored by Microsoft on its Storage Ecosystem entitled "Calm the Enterprise Data Storm—the Easy Way."

Compaq Computer
When Compaq needed to communicate the power of its Alpha microprocessors, it turned to CXO Media and Triangle to create ExtremeBusiness. With stories examining speed and various hardware support advantages, we were able to deliver a magazine that communicated Compaq's key messages to its audience.


Custom Magazines

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