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IT Security Concerns Up a Big Notch C-level officials of large and midsize companies, along with their boards of directors, now have a new IT security-related item for their meeting agendas. The new federal mandate for banks to incorporate two-factor authentication into their online transaction systems just raised the IT security bar significantly for all companies. Just as DES and triple DES were initially deployed commercially by banks and later adopted by other industries and non-profits, the concern about protecting business and personal information transmitted and stored electronically will dictate wide-scale adoption of two-factor authentication. And no matter how that is implemented—either via software or hardware tokens or a combination of both—the new mandate will trigger another wave of board-level oversight and additional spending on IT security. Indeed, even before the new federal announcement, market researchers predicted a strong increase in security spending. Earlier this year, Gartner Dataquest said the $6.6 billion security software market would be growing 16 percent per year, compounded (see chart below). Enterprise antivirus/anti-malware is the top category of security spending this year, but the new authentication mandate will accelerate identity management purchases, of course.
Educating C-level and board-level officials about IT security is not an option for vendors anymore. I guarantee you that corporate secretaries are adding the phrase "two-factor authentication" to the agendas of upcoming board meetings at most major banks as you read this. There's a huge void for palatable information about IT security that can lead to important and profitable dialogues. White papers designed for C-level business managers and special ad sections are two of the most credible and compelling tools to deliver the information. But they can't be jammed with bits and bytes and the other jargon normally used by IT professionals. They have to focus on the business issues—the strategies, revenue opportunities, market share gains and loss avoidance. How We Can Help If you want more information about the section, contact me via telephone at 617-244-0698 or via e-mail. I can send you a brochure about the section to give you a more detailed idea of our focus and approach." The brochure also has information about our new case study program for our special ad sections in BusinessWeek. Alternatively, if you're interested in how our content development expertise—white papers, case studies, analyst report summaries, multimedia and calculators—can help you cost-effectively improve your lead generation efforts, don't hesitate to give me a call. Legal Stuff For prior issues of my newsletters with research data and analysis, visit this page of our Web site. If you want to be removed from my e-mail distribution list, please reply to this e-mail with the word Remove in the subject line. Thanks again for your interest and support.
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