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The Ultimate Performance Management Marketing Program

We've just launched our latest business intelligence content program, and I thought you'd be interested in what we've accomplished. The program is based on a proprietary research study among BusinessWeek C-level readers and Web site visitors focused on the use and value of performance management (PM).

Here are some key insights we learned that may be of use in your marketing efforts:

  • CEOs see an increase in shareholder value by implementing performance management
  • Business and IT alignment is enhanced
  • Better decisions by more people
  • C-level officials are desperate to keep current customers and attract new ones, but most say their organizations need more tools and help to achieve this top strategic goal
  • A majority of C-level executives at large organizations consider PM to be extremely important for them to achieve their strategic net-income goals
  • About half said that a culture of accountability resulting from a PM implementation was one of the biggest benefits of PM

As usual, the demographics of the survey are impressive:

  • All C-levels—20 percent from each of the following titles: CEO, CFO, COO, CMO, CIO
  • More than 300 respondents
  • All from companies with more than $500 million in annual revenues
  • Broad mix of industries

The data and our analysis are the basis for the following marketing programs:

  • Two white papers
  • Webcast
  • 10 articles on specific hot topics, like the right number of KPIs
  • 10 podcasts of users, experts and BusinessWeek Research Services (BWRS)
  • Selected research analysis factoids
  • Microsite with additional content from the sponsor, SAS
  • Direct mail and other outreach tactics

Not all of the material has been posted yet, so you should bookmark the site and revisit it.

To get more information about this program, or to discuss custom research about BW readers' views on any aspect of IT, please give me a call (617-244-0698) or drop me an e-mail.

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