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Upcoming BusinessWeek Special Ad Section Widespread examples of identity theft have scared consumers and corporate officials, who are hungry for advice and solutions to the threat. Just how hungry they are can be seen in the results of a survey done of BusinessWeek readers after our special ad section on ID theft prevention was published last year. The section was, far and away, the most read section published by BusinessWeek in the past five years. As you can see from the data below, seven out of 10 readers noted the section and four out of 10 read most of it. Since most ads are only noted by half the readers and read by 10-11%, the appeal of the topic and our information was stunning. You may also note that no matter what the topic, ad sections attract more readers than run-of-book advertising, also by a wide margin.
This strong interest is why we’re doing another section on ID theft prevention, to be published in the March 19 issue of BusinessWeek. The publicity and financial losses endured by TD Ameritrade, E-trade and Scottrade and others last year have focused corporate attention on the precautions and practices to be instituted to avoid joining the list of victims. Our section will focus on the new regulatory environment now in place and the technologies and approaches that solve specific ID theft vulnerabilities. To get more information about this section, or to discuss custom research about BW readers' views on security spending, please give me a call (617-244-0698) or drop me an e-mail. Legal Stuff For prior issues of my newsletters with research data and analysis, visit this page of our Web site. If you want to be removed from my e-mail distribution list, please reply to this e-mail with the word Remove in the subject line. Thanks again for your interest and support.
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