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	White Papers Most white papers are not accomplishing the objectives of the organizations funding them. The reports frequently lack credibility because they do not contain comments from users, leading analysts or experts, and they read as though they're written by the vendor funding them. In addition, white papers rarely provide a compelling reading experience. Triangle's approach to white papers is the solution to these problems. We provide a synthesis, or digest, of comments distilled from interviews with the leading experts in whatever industry or market sector a vendor wants to target. Furthermore, our white papers are written by professional writers with extensive experience in information technology, finance or healthcare publications, which adds to the credibility of the material. Triangle has the combined knowledge of business, technology and user environments along with hundreds of years of publishing experience across the IT, finance and healthcare market categories to meet the white paper needs of our clients. And, most importantly, our white papers are readable and compelling. We make sure there are useful charts, tables and other graphics designed to capture the interest of decision-makers. To deliver this high caliber of publishing services, Triangle has several processes in place to avoid delays, disappointments and client discontent. Processes: Triangle prepares an issue plan, and proprietary processes are put in place to specify a schedule to meet all publishing/production dates and avoid costly last-minute changes. This document puts the client in charge of the schedule at an early stage, rather than allowing 11th hour emergency deadlines to dictate compromises. Key Contacts: Triangle designates a single point of contact between our team and the client for all content matters. This contact will be available during extended business hours via telephone, fax and electronic mail. Professionalism: Triangle identifies the writers, editors, art director, production and other subcontractors with the requisite level of industry and business knowledge to assure the client that its goals are understood and in the hands of professionals. Preparation and Researching: Working within the client’s strategic objectives, Triangle will create and produce a white paper of whatever length is appropriate. Production/Presentation: Once the interviews and research are completed and the content approved by the client, the white paper will be packaged to look and read like an analyst's report, including charts, schematics and other graphics. The Triangle white paper program will include: the initial meeting to review client goals (on site or via arranged conference calls); an issue plan; research; writing; editing; fact-checking; design; production; review and prior approval by the client; and printing services. Print and Web-Based Formats: Triangle offers both print- and Web-based formats in our white paper programs. Triangle will deliver 1,000 copies printed on an appropriate card stock and provide an Adobe Acrobat PDF to post online. The Triangle Publishing Services Co. Inc. Agreement includes an unlimited license for our client to reprint the report based on the Acrobat document. Triangle can have additional printed copies of the original report available if needed (an additional print fee applies). For more background information about whether a white paper is right for you and to read how they should be done, see our new white paper on white papers. To view Adobe Acrobat samples of actual Triangle white papers, click here. If you are unsure whether a white paper or case study is the right approach, let Triangle help. Our complete turnkey service includes consultation and helping our clients achieve their strategic objectives. If you have any questions, or you are ready to get started, please call Regina Twiss, our vice president of sales & marketing, at 781-639-4067 or e-mail Regina for more information.

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