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Research Reports |
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Custom Project Description: The client wanted to reposition itself as a thought leader in a new space related to the customer relationship management market. Triangle and the client developed a strategy for defining a unique and compelling sector—the profitable customer experience market. Then the client asked Triangle to develop a series of integrated content elements, including a book, white papers, case studies, blogs, audiocasts and other components. With the proliferation of communication channels now and with consumers and business buyers in the driver's seat, companies can't simply aim for customer satisfaction; they need to develop loyal, engaged advocates who are emotionally connected. The client needed a white paper that would explain and substantiate the role of customer experience. As companies shift into the “experience” business, they need to become adept at providing high-value, relevant offerings that will translate into profits. For this white paper, Triangle's editorial team supported Bloomberg Businessweek Research Services (BBRS) in the development of the survey questionnaire, provided the in-depth telephone interviews as well as the writing, editing and production of this 12-page report.
The Result: In collaboration with BBRS and SAP, Triangle writers, who are experts in CEM and IT/business collaboration, culled their experience and knowledge from research, white papers and real-life case studies to produce and publish a 300-page book, four research reports, four case studies and other material. The book will be published by McGraw Hill in the fall of 2011.
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Services Provided: Questionnaire development; poll result analysis; produced a research report on the findings
Technologies: Business Intelligence, ERP, Finance
Custom Project Description: The client needed a Research Report for senior financial and technology executives that would share the poll responses from more than 300 executives and managers at midsize and large companies in North America to gauge the effect the recession's impact has had on their businesses. Surprisingly, instead of cost cutting or capturing market share, innovative new business models are at the top of corporate agendas.
The Result: Triangle, in collaboration with Bloomberg Businessweek Research Services, reviewed and analyzed the poll results and produced a research report on the findings. Organizations are looking for a variety of ways to do business and had various business model variations underway, including outsourcing, joint ventures and introducing new services. Triangle analyzed and prepared a Research Update focused primarily on finance and ERP. The result was a report that the client could share with its customers, one that provided relevant and supportive data findings and thoughtful commentary on the role of BI tools and analytics and how each could help financial and technology executives find new business opportunities and manage those efforts. |
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Services Provided: Extracted and synthesized data from multiple market research reports; conducted industry interviews to validate forecasts; prepared projections for 14 regional markets and five PC industry sectors
Technology: PC Market Coverage
Custom Project Description: The client approached Triangle Publishing to research, write and produce a "Briefing Book" that would provide expanded coverage of the PC market and was modeled after the first Winter 2010 "Briefing Book" Triangle had produced for Microsoft earlier in the year. The "Briefing Book" was targeted specifically to Microsoft field sales employees and its worldwide community of OEM partners. The book was to include a worldwide PC market analysis/forecast, an expanded list of country-specific write-ups and five IDC reports of vertical markets covering PC gaming, military, education, healthcare and public safety.
The Result: Triangle produced—in approximately 8 weeks—a robust, 116-page, 4-color graphically enhanced "Briefing Book" that included interviews with Microsoft officials, relevant and thoughtfully selected IDC report extracts supporting market data and trends, and industry summaries of the featured verticals. |
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Services Provided: Questionnaire development; poll result review and analysis; produced a research report on the findings
Technologies: Analytics, Finance, Human Capital Management
Custom Project Description: The client needed a Research Update for senior human resources and technology executives on the role of HR analytics, given the current economic realities. In early 2008, we completed a Businessweek Research Services report on how analytics enable HR organizations to apply scientific methods to their data and thus make fact-based decisions about employee recruitment, deployment and performance. This leads to improved human capital management (HCM) practices, lower costs and better business performance. The new Research Update looked at how analytics can further help HR respond to the heightened HCM challenges they face as a result of the economic downturn, particularly as they are asked to cut costs.
The Result: Triangle provided an outline for review prior to the research launch to ensure that the Research Update addressed key messages and questions, such as best practices on what companies are already using in workforce analytics software to make decisions regarding worker turnover, benefits, succession and training. With all the sources, participants and datapoints clearly defined in the scope of work, the end result was a 4-page Research Update with supportive datapoints that demonstrated how crucial inquiry and collaboration are to HR professionals and their business partners, encouraging more questions and more engagement with the solutions.
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