| |
 |
White Papers |
|
 |
Services Provided: Questionnaire development; data analysis; PowerPoint presentation; wrote, edited and designed four white papers, providing Web-and print-ready PDF formats
Technology: CRM
Custom Project Description: The client wanted to reposition itself as a thought leader in a new space related to the customer relationship management market. Triangle and the client developed a strategy for defining a unique and compelling sector—the profitable customer experience market. Then the client asked Triangle to develop a series of integrated content elements, including a book, white papers, case studies, blogs, audiocasts and other components. With the proliferation of communication channels now and with consumers and business buyers in the driver's seat, companies can't simply aim for customer satisfaction; they need to develop loyal, engaged advocates who are emotionally connected. The client needed a white paper that would explain and substantiate the role of customer experience. As companies shift into the “experience” business, they need to become adept at providing high-value, relevant offerings that will translate into profits. For this white paper, Triangle's editorial team supported Bloomberg Businessweek Research Services (BBRS) in the development of the survey questionnaire, provided the in-depth telephone interviews as well as the writing, editing and production of this 12-page report.
The Result: In collaboration with BBRS and SAP, Triangle writers, who are experts in CEM and IT/business collaboration, culled their experience and knowledge from research, white papers and real-life case studies to produce and publish a 300-page book, four research reports, four case studies and other material. The book will be published by McGraw Hill in the fall of 2011.
|
|
Services Provided: Survey questionnaire development; data analysis; PowerPoint presentation; conducted in-depth telephone interviews; wrote, edited and designed the white paper, providing Web- and print-ready PDF formats
Technology: Analytics
Custom Project Description: The client needed a Research Report targeting senior executives and technology executives on the business value of integrated applications, particularly for companies moving to global operations. The report needed to provide new insights, examples and research on how integrated financial and human capital management (HCM) applications are enabling companies to survive and thrive in the post-recession economy—through better transparency, better decision-making, more timely and accurate insights, and a positive net income benefit.
The Result: Triangle developed the survey questionnaire, in addition to conducting in-depth telephone interviews and providing the writing, editing and production of the report. We provided an outline for review prior to the research launch to ensure that the white paper addressed key messages and questions. With all the sources, participants and data points clearly defined in the scope of work, the end result was a robust, 16-page report supported by a global survey with 1,000+ respondents, case study examples, industry analyst views and supportive research illustrating the challenges and benefits of application integration.
|
 |
|
Services Provided: Poll results review and analysis; wrote, edited and designed the white paper with supportive data points and commentary, providing Web-and print-ready PDF formats
Technologies: ERP, FinanceCustom Project Description: The client needed a Research Report for senior financial and technology executives that would share the poll responses from more than 300 executives and managers at midsize and large companies in North America gauging the current role of the CFO. More often than not, it is the department heads—not necessarily the CFO—who have more influence when it comes to enterprise application purchases. In fact, it appears that executives in charge of various departments, such as marketing, sales, production, human resources and customer service, are more likely to be involved when it comes to purchasing strategic applications than the CFO or the CEO.
The Result: Triangle, in collaboration with Bloomberg Businessweek Research Services, reviewed and analyzed the poll results and produced a white paper on the findings. Because Triangle is in tune with both the business and technology implications, the report provided supportive data points and thoughtful commentary on the reasons behind the shift in involvement, including strategy and collaboration among departments as the rule and not the exception. And the lessons learned? New relationships and behaviors need to be developed between the CFO and the heads of various departments.
|
 |
|
Services Provided: Researched, analyzed, wrote, edited and designed the white paper, providing Web- and print-ready PDF formats
Technologies: New Product Development, R&D
Custom Project Description: Siemens PLM and Harvard Business Review Analytic Services (HBRAS) wanted to launch a landmark survey and research report to chronicle the radical changes in new product development strategy. HBRAS engaged Triangle to write the questionnaire, conduct the in-depth field interviews, analyze the data, and write and edit a report on the survey and interview results. The goal was to understand innovation as a practice and process inside organizations, to determine how well the product development process works within organizations, and how the process and participants were radically changing due to a variety of business and technology trends. The report targeted an audience of Harvard Business Review subscribers and Siemens PLM customers, focusing on their level of involvement in product development along with their functional areas (such as engineering, purchasing, manufacturing, etc.).
The End Result: Triangle researched, wrote and edited a 4-color, 20-page research report featuring an executive summary, methodology and participant profile, a sponsor's perspective and in-depth analysis that explained the product development and the influence partners and suppliers have on innovation, how IT bridges the gap with decision support, the ongoing role collaboration plays and the voice of the customer—all enhanced and supported with 12 top-line chart elements based on survey responses.
|
 |
|
Services Provided: Researched, analyzed, wrote, edited and designed the white paper, providing Web- and print-ready PDF formats
Technology: Cloud Computing
Custom Project Description: The client needed a white paper that would reinforce how businesses need a systematic plan for extracting maximum efficiency and agility from their IT infrastructure through cloud computing. Enterprise cloud computing represents a fundamental change in the automation of business functions and a sea change in the planning, design and architecture of the enterprise datacenter. Resources can be rapidly engaged, scaled and terminated anywhere, at any time. And in the public cloud, organizations pay only for the resources used. As a result, a new set of business opportunities and challenges will emerge for revenue generation, risk management and cash flow. Cloud computing presents new challenges for C-level executives, who need to convert fixed costs to variable costs and still aim for maximum efficiency. PWC identified 33 enabling components of enterprise cloud computing spread over five levels of cloud maturity. However, many departments and functions have deployed some of these components piecemeal, and many of these deployments lacked a systematic plan for extracting maximum efficiency and agility from IT infrastructure through cloud computing.
The Result: PWC engaged Triangle to research, write and edit a white paper that included an in-depth discussion of cloud implementation insights. The report described the three common enterprise cloud scenarios encountered; summarized the three paths for enterprise leaders who need to get to where they want to be in terms of a cloud-oriented, efficient, flexible and scalable environment; and then identified the five levels of cloud maturity and the cloud components associated with each level.
|
|
|
Services Provided: Researched, analyzed, wrote, edited and designed the white paper, providing Web- and print-ready PDF formats
Technologies: Business Intelligence, Healthcare
Custom Project Description: The client needed a Research Report for senior healthcare and senior healthcare technology executives that would demonstrate and examine the benefits of creating a common platform for analyzing clinical, operational and financial data. The white paper needed to show how healthcare providers can deliver higher quality care with greater efficiencies and better performance with a unified view of clinical, operational and financial data; make the case for using a strategic versus a tactical approach; and demonstrate the benefits of using an integrated, accurate, real-time view of information versus the previous dispersed data across multiple apps and databases.
The Result: Triangle produced a 12-page white paper that explained how healthcare providers are beginning to embrace business intelligence, sharing the efficiencies, productivity boosts and improved care that these providers are already realizing across the globe, such as cost savings, improved margins, improved patient satisfaction and better care. Serving as a guide for companies at various levels of adoption, the report shared BI successes, healthcare organization case study examples, and commentary from leading consultants and analysts who shared best BI implementation strategies and initiatives.
|
 |
|
|
